Sales Leads Generation
A crucial part of your Web 2.0 Internet generation’s experience, podcasting presents an extraordinary opportunity for B2B marketers to extend their reach and optimize their lead-generation initiatives. As a matter of fact, podcasts really are a great tool to arrive out to new audiences that could have previously skipped over against your message. Because podcasts are highly portable and convenient to access, they’re ideal for C-level along with highly mobile targets. They blend the dynamic and original content of live events with the convenience and linkability of archived resources. Lead Generation Follow these simple rules and you’ll soon be traveling on the road to bolstering your company’s thought leadership position and generating qualified leads on your sales program. #1 DO Establish Performance Metrics At Bulldog, should we can’t measure it, we can’t do it. To be able to incorporate podcasting and find its way into lead-generation program, consider ways you can apply an identical ROI and lead management as you would your other lead-generation initiatives. In other words, ask the listed questions before diving in headfirst: What do you intend to achieve with the podcast? Leads? Brand awareness? The type of message do you want to deliver? In what way will you measure performance? Though performance metrics are basic, they’re critical to the success of the total number of modes of lead generation. The rest is theory. #2 DO Optimize Your Podcasts with Syndication Technologies Podcasts are, in essence, audio or video episodes, delivered (or “pushed”) to subscribers, you just can t access the latest podcast at their convenience. There are numerous free podcast players (typically known as “podcatchers”) available, essentially the most well-known being iTunes. But remember: Podcasts aren’t just MP3s or audio downloads. They’re devised to profit from syndication technologies, including several XML-based languages similar to RSS (Really Simple Syndication), as well as data tagging formats including ID3v2 and iTunes. Also a podcast most abundant in well-designed landing page on an company’s own site can limit its external visibility (or footprint) to its audience. Optimizing your podcast to receive syndication and content tagging technology can drastically up your visibility of this podcast program. Sydney Directory And despite what are the name suggests, podcasts do not require an iPod, or another structure of portable player either. As a matter of fact, the vast majority of podcast subscribers hear podcasts on their computers and never on portable devices. Nevertheless, many podcasts are simply transferable to portable devices, most especially if they’re in sync with the subscriber’s music software. #3 DO Embrace a Changing Web 2.0 Universe Podcasts remain rapidly evolving with several competing and never always inter-compatible standards. As these standards evolve (RSS, Atom, iTunes, etc.), so conduct the quantity of features held up by podcast players. Ensure that your lead-generation podcasting campaign is preparing to profit from new features as they simply become held up by major podcast players. If you are truly brooding about a DIY way to podcasting, keep in mind: Because of the syndicated nature of podcasts (one podcast appearing in a number of different places), one can’t always anticipate what a podcast will end up imitating should it be finally accessed by the audience. Formats and features change rapidly, and interoperability can’t be guaranteed and may rapidly overwhelm the do-it-yourself B2B podcaster. Bulldog Solutions has an easy way to extend your company’s thought leadership message on the Web 2.0 universe. Our ThoughtCasting Lead-Generation Podcasting Series is usually a complete podcast program with registration, lead scoring, subscription support and rich embedded data, including links to additional resources, ensuring an expensive experience for members. It’s devised to present a professional appearance in major podcast players and aggregators, including iTunes, My Yahoo!, Google Reader, netvibes, NewsGator and Juice (formerly iPodder), among a good many others. What you ll end up with is usually a fully featured, professional-quality podcast series that bolsters your company’s thought leadership position while providing qualified gets us to your sales team.